Prinsip # 1 > Love your customer, respect your competitor

Prinsip # 2 > Be sensitive to change and be ready to transform

Prinsip # 3 > Guard your name, be clear of who you are

Prinsip # 4 > Customer are differs, go first to whom really need you

Prinsip # 5 > Always offer good package at a fair price

Prinsip # 6 > Always make yourself available, and spread the good news

Prinsip # 7 > Get your customer, keep, and grow them

Prinsip # 8 > Whatever your business, it is a service business

Prinsip # 9 > Always refine your business process in term of quality, cost and delivery

Prinsip #10 > Gather relevant information, but use wisdom in final decision